PRACTICE
Portrait Direction
Perception is shaped not only by appearance, but by how a person comes into presence and is remembered.
Portrait Direction develops image direction for artists and executives through identity, composition and context.
Across portraiture, publishing and visual production, it shapes how individuals are positioned, perceived and communicated in the public sphere.
Selected Projects
Shinobu Sato | Soprano
Website / Visual Direction
Yumi Okazaki | Pianist
Website / Visual Direction
Natsumi Sawa | Organist
Visual Direction / MUZA Kawasaki
Editorial Beauty Direction
Perception is shaped not only by color and form, but by tone, composition and atmosphere.
Editorial Beauty Direction develops visual direction across fashion, beauty, editorial and campaign contexts, shaping a coherent visual language in response to brand identity and media context.
From editorial production and advertising imagery to beauty communication, it brings visual expression into a unified aesthetic framework.
Selected Projects
Delux Beauty by Jillian Dempsey (US / Japan)
PR / Cosmetics
WARREN TRICOMI (New York) Tokyo Store
Branding / Beauty Salon
MOR (Australia / Japan)
PR / Beauty & Lifestyle
granlumie Cosmetics (Japan)
Branding / Product & Package Design
Brand Experience Direction
Brand perception is shaped not only by message, but by space, sequence and presence.
Brand Experience Direction translates brand identity into spatial presence across launches, events, PR and spatial presentation.
From concept development and staging to press and audience flow, it oversees the experience as a coherent brand environment.
Selected Projects
February 2017
Cybex (Germany)
Launch Event / Press Presentation / PR
Led the launch event for Cybex, the German premium child safety brand.
Held at Cité du Temps Ginza (Nicolas G. Hayek Center).
Within the brand context shaped by its collaboration with Jeremy Scott, oversaw concept development, event execution, press reception and PR strategy.
Cultural Image Consulting
Cultural value is shaped through how it is framed, documented and carried forward.
Across exhibitions, archives, publications and legacy projects,
this practice develops cultural context through both visual and editorial direction.
Through exhibition composition, representation and archival editing,
it supports the transmission and preservation of cultural assets.
Selected Projects
April 2026
Hanae Mori — Vital Type | 100th Anniversary Exhibition
The National Art Center, Tokyo
Cultural Image Collaboration for the Shinobu Sato Section
(Makeup for Featured Portrait Images / Related Materials Organization Support / Loaned Costume Adjustment / Catalogue Credit)
Yusaku Mizushima provided cultural image collaboration for the Shinobu Sato section, including makeup for the portrait images featured in the exhibition panels and catalogue, support for the organization of related materials, and adjustment of loaned costumes for the exhibition.
September 2025
Hanae Mori — Vital Type | 100th Anniversary Exhibition
Iwami Art Museum, Shimane
Cultural Image Collaboration for the Shinobu Sato Section
(Makeup for Featured Portrait Images / Related Materials Organization Support / Loaned Costume Adjustment)
Yusaku Mizushima provided cultural image collaboration for the Shinobu Sato section, including makeup for the portrait images featured in the exhibition panels, support for the organization of related materials, and adjustment of loaned costumes for the exhibition.
May 2023
SHINOBU SATO DIVA FOREVER — Eternal Diva Exhibition
Exhibition Planning / Brand Development / Cultural Editing
A special exhibition tracing the artistic legacy of opera singer Shinobu Sato and the haute couture stage costumes created by Hanae Mori.
Held at STUMP BASE Minami-Aoyama, designed by Tadao Ando.
Oversaw exhibition planning, brand development, PR, public costume styling, and catalogue, video and web direction.
Strategic Background
The current practice is grounded in earlier experience in artist representation and international creative management.
From 2002 to 2016, BRAVO BRAVA operated as an artist representation and creative management practice, working across artist management, editorial production and international creative coordination.
This experience established the foundation for the current work in image direction, cultural editing and brand development.
BRAVO BRAVA (2002–2016)
Founder / Creative Producer
Led an artist representation practice centered on artist management, international liaison, contract negotiation and production oversight.
Oversaw planning and production across editorial, advertising, film and casting.
Areas of Practice
Artist Representation
Career Management
International Liaison / Contract Negotiation
Editorial / Advertising / Film Production
Casting / Creative Coordination
Fashion Editorial Production
Represented Artists (during BRAVO BRAVA)
Junji Hata | Fashion Photographer (Japan)
Mina Matsumura | Makeup Artist (France)
Jillian Dempsey | Makeup Artist (US)
David Babaii | Hair Artist (US)
Represented Artists by country
Japan / France / US / Italy / Australia / Hong Kong / Korea
CONTACT
We welcome inquiries regarding Cultural Image Consulting, Visual Direction, and Portraiture for exhibitions, cultural projects, publishing, and brand initiatives.
From the early stages of concept development through production, spatial and human expression, editing, and communication, we provide direction tailored to the purpose and context of each project.
Companies, museums and cultural institutions, publishers, media organizations, and creative professionals are invited to contact us via the form below.
Business Information
YUSAKU MIZUSHIMA
Operated by: Watis Co., Ltd.
Representative: Yusaku Mizushima
Location: Tokyo, Japan